Little Designer Club | About us

About us

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Hi! We are Jac and Loz, the co-founders and proud parents of Little Designer Club (LDC). This is us (looking much more groomed that normal) when Little Designer Club won the "Best new online retailer" at the ORIAS (online retailer industry awards), in 2018. We were also a finalists in 2019 in the "Best in-store concept" category for our pop ups in MYER stores.

We launched LDC in 2017. We are a small business, 100% Australian owned and female led. All orders are made in Melbourne, Australia where we are based.

We believe that unleashing our creative thinking and embracing our individuality and diversity is at the heart of making this world a better place.

We believe that by giving our kids experiences to think creatively, to be the designers and creators and to be encouraged will empower them moving forward.

We know on the surface it's just a cute playful website where kids can design bags and accessories - but it is more than that.

We had a young girl show us her Little Designer Club bag and tell us that she loves it because it makes her feel like she can do anything.

That is what it is all about.

Kids should get to create too

When you walk through the shops pretty much every product is designed by adults. How boring is that! We think kids are amazing creators and designers and should get the chance to bring high quality products to life too. We still sometimes can't believe how excited and proud kids get at this experience. Their thrill when their bespoke product arrives in their hands is a joy to watch!


Life has got to be fun right? Especially for kids. We have had so much fun bringing LDC to the world.

We aim to bring a sense of fun to all those who interact with LDC – whether it be through playing on our website and designing a beautiful product, purchasing and receiving a custom designed LDC product in the post or gifting a LDC product or voucher.


Jac and Loz met at Melbourne University and since then they have been besties.

LDC has been designed to help nourish and celebrate friendships. Little Designers can create the perfect gift for their friends and family members. Imagine how special it would feel to receive a gift that has been personally designed for you?

More about us.

Between us we have 5 kids – all girls! LDC is pretty much our sixthbaby… It took approximately 9 months from idea to launch and has already become a wonderful part of our lives. Without the amazing support and encouragement of our husbands and kids, LDC would still be just a cool idea mulling in our brains.

Say hi.

Please feel free to email us anytime about anything LDC related at: and